On-chain Book: The Shift Of Value
This is a pioneering book project aimed at becoming a go-to guide for entrepreneurs and founders, offering a simple, structured, and practical introduction to the On-chain Economy, an emerging blockchain-based economy.
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What to expect?

The world is undergoing its biggest value shift since the advent of the Internet. While the Online Economy digitized information, the On-chain Economy goes further—digitizing value, assets, and trust for direct ownership and exchange without intermediaries.
Globally, governments from South Korea to the EU and Hong Kong are supporting digital assets. In Vietnam, legal frameworks are emerging, paving the way for on-chain economic growth both locally and globally. Yet, we are still early—where opportunity and challenge coexist, especially for entrepreneurs.
The On-chain Economy isn’t just about technology; it’s a new economic infrastructure—transparent, decentralized, programmable, and borderless.
This book aims to systemize and illustrate this shift—helping both Web2 and Web3 builders grasp its essence, rethink strategies, and co-create the future.
This is not a book about blockchain. It’s a map of the global value shift.
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The benefits:
Understand the shift from traditional to On-chain economies
Learn from real-world insights and case studies
Apply practical frameworks to business, finance, and governance
Relevant for both emerging and global markets
Stay ahead of trends in digital ownership and tokenization
Ideal for builders, policymakers, and investors